DESIGNER | TASTEMAKER | VISIONARY

Design Your

Signature Brand

Clarity that Converts

Nail your niche, tier, and message so you can confidently describe what you do – and why it matters.

A Brand That Speaks for You

Get a clear voice, visual aesthetic, and story that makes people remember you – and trust you.

Positioning That Sets You Apart

Know your space. Own your method. Build authority with substance – not shouting.

Content That Feels Like You

Use your brand blueprint to guide your copy, marketing, and AI tools – without ever sounding generic.

You’re not just refining your look. You’re becoming the brand that people trust, refer, and feature.

After The Intensive, You'll Have...

Your Signature Profile Blueprint™ – A complete, strategic brand guide that outlines your values, voice, audience, aesthetic, positioning, message, and more – ready to use across content, copywriting, marketing, or AI tools.

Your Unique Positioning Strategy – Your niche, category, and industry tier clearly defined – so you can stand out without having to shout.

Your Signature Perspective, Style & Method – A compelling way to talk about your process and creative POV – the foundation for your visibility, interviews, talks, and content.

Your Signature Message & Story – Your message pillars and brand story feel authentic, memorable, and aligned with your bigger mission.

Your Brand Bio & One-Liners – Clear, professional copy you can confidently use on your website, social platforms, speaker pitches, and press kits – no more awkward intros.

Your Refined Brand Identity – Values, sensory aesthetic, aspirational impact, and cultural alignment that create emotional connection and elevate your presence.

**Brand Clarity* is Your #1 Growth Lever**

*Clarity lives not just in your mind — but in your team’s, your clients’, and the industry’s recognition of your leadership

Hi, I'm Tiina

I've built many industry tastemakers over the past 20 years. Before stepping into the world of creative entrepreneurship, I spent 10+ years as a corporate IT, process, and product management leader, overseeing multi-million-Euro client deliveries and global team of 300+ professionals. I hold a Master of Science in Systems Engineering, a Bachelor in Business, plus multiple diplomas in marketing, interior design, and graphic design.

Originally from Helsinki, Finland, I now live in the Swedish countryside with my husband, our two kids, and a spoiled Staffy. I launched my first business in the home decor space, scaled it to 17+ international markets – and discovered the true power of a strong brand. Since that, I've helped thousands of businesses build brands and businesses that lead the game.

I created this INTENSIVE PROGRAM to help design, lifestyle & wellness professionals and brand owners to define their voice, design an identity that attracts clients, media, and partners, and lead their category with intention, style, and substance.

If you...

know your work is high-caliber, but your brand doesn’t reflect it – and clients don’t treat it that way.

struggle to describe what you do in a way that feels clear, compelling, and uniquely you.

are not sure how to define your niche, category, or industry tier... or how those impact your growth.

know your content looks good, but it doesn’t attract aligned clients or build the trust you need to grow.

feel invisible in your space – not getting media, referrals, or high-quality collaborations.

use AI or posting regularly, but your marketing still sounds generic and doesn’t convert.

...then you should join the intensive

By the end of the Brand Intensive, your identity, message, and positioning are no longer vague. You know exactly how to talk about your work, and why it matters.

Your message feels aligned. Your voice is confident. Your brand looks and feels like a leader.

But most importantly – you now have the clarity to monetize, systemize, and grow.

You can launch new offers with confidence. You can build marketing systems that actually convert. You can grow visibility without diluting your values or aesthetic.

Your Signature Profile Blueprint™ becomes the compass for your content, offerings, partnerships, AI prompts, and business decisions.

This is the foundation of your signature business – everything starts here.

The Signature Business Framework™

Designing your signature brand isn’t just about how your brand looks & feels – it’s about laying the strategic foundation for your entire business. In this intensive, we focus on the core layer of your Signature Business Framework™: The Essence.

BONUS: Get a complete framework for designing your experience & expansion strategy rooted in your signature brand.

THE INTENSIVE STARTS IN...

Here’s how we turn your passion, skills, and expertise into Your Signature Brand in 6 weeks:

The
FOUNDATIONAL ELEMENTS

Signature Identity

We identify the soul of your brand – your values, personality, aesthetic, and the identity your audience aspires to.

The
STRATEGIC ELEMENTS

Signature Position

We define how your brand fits and leads: from your niche, category, and tier to your unique method and signature style.

The
ACTIVATIONAL ELEMENTS

Signature Message

We bring your brand to life through magnetic content, copy, and communication that reflect your clarity and spark action.

You'll get...

6 Live Workshop Sessions – Focused, guided training to help you clarify your brand, message, and market position.

Lifetime Access to Recordings – Rewatch sessions anytime to revisit insights and refine your brand at your own pace.

The Signature Profile Blueprint™ – Your personal brand clarity document for content, messaging, AI prompts, and growth strategy.

100+ Page Playbook & Templates – Practical tools, messaging worksheets, brand voice maps, and story frameworks to guide your execution.

AI-Ready Brand Guidelines – Use AI to create aligned content with ease, guided by your new clarity and direction.

Strategic Brand Guidance – Build a brand that supports new offers, collaborations, media features, and long-term growth.

(already) using AI to create content?

Then you know it’s not just about prompts – it’s about strategic direction.
Without clear brand & business guidelines, AI will default to generic output that doesn’t reflect your style, voice, expertise, or vision.

In the signature brand intensive, we craft the powerful brand document that guides AI (and your team) to produce content that feels uniquely you. This is how you ensure your marketing is aligned, resonant, and unmistakably on-brand – regardless if you use AI or not!

ai

02 October - 06 November | LIVE (+ recordings) | ONLINE

GET YOUR TICKET NOW

FAQ

Who is this for?

Anyone looking to build a premium brand that gets the attention and clients it needs and deserves.

I'm a beginner with no business yet, can I join?

For sure! In fact, this is a great workshop for anyone thinking about launching a business.

How long is the intensive?

We work together for 6 weeks, one workshop a week. You will get all recordings and tools to keep!

What else do I have to buy?

Nothing.

Can I access the training directly?

No. This is a live program, but you'll get access to the recordings for as long as you want.

What if I need more help?

Aveny offers consulting and website design. If you need more help, we'd be delighted to have a chat!

Can I get a refund?

We stand by our product and in case you don't enjoy the programming, you can request a refund within 5 days from our kickoff call.

VAT?

Ah, the fun EU tax rules... Now, this is a consulting & coaching program and according to the European Union laws, we must collect EU VAT. Here's how it works:

🇪🇺🇪🇺🇪🇺 you're in the EU:

If you have a valid EU VAT number >> add it at the checkout & no VAT is added.
No valid VAT number >> VAT is added based on your country of residence.

Your VAT number cannot be added after purchase, but in most cases, VAT can be deducted. Save the receipt you receive from us so you can add it to your accounting and tax deductions.

🇺🇸🇨🇦🇦🇺 (+ other non-EU countries):

If you’re outside of the EU VAT zone >> no VAT is added.

If this is confusing, please check with your accountant 🙂 (you're not alone)

What happens after the purchase?

You will get a receipt from us that you can add to your accounting.

You will also get more information about 1 week before our kickoff (or as soon as you join, in case you join at the last minute).

More questions?

Send them to me and I'll get back to you!

tiina@theaveny.com

GET YOUR TICKET